2min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

How to Develop a Strong Personality for Your Brand

We use a technique based ont atall called need scope that was developedand is run across cantar now, where we use pictures of people. And and then we as emotional adjective association with the brand as well to say, well, what is it about those people that makes them like that brand or want to use that brand? I find the sva fascinating honestly, imskeeking out right now. So, i mean, i think things as wen, we also ask many, many other questions, or bransy, and we do now actly.

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