How to Launch a Social Media Marketing Book

Mike Downey: This has got to be the most sophisticated launch you've ever done for anything. And here's the thing, Mike, when I set out to write this book, and because I'm more established, I have a team of 20 full-time employees across the US that have helped with this. When I decided I'm going to do this, I didn't do this five years ago, because I wasn't ready for this. "I knew I was going big or I wasn't doing it at all," he says. 'And so I don't do anything unless I go all in'