The Psychology of Shopping: Online vs In-Person

This chapter examines how consumer behavior varies between online and in-person shopping, focusing on the psychological factors that drive purchasing decisions. It explores the emotional dynamics of spending, including the impact of 'retail therapy', and the differences between tightwads and spendthrifts in their shopping habits. Additionally, the chapter addresses the importance of financial arrangements in relationships and the long-term effects of financial stress on personal well-being.