Encore - Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
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The Psychology of Shopping: Online vs In-Person
This chapter examines how consumer behavior varies between online and in-person shopping, focusing on the psychological factors that drive purchasing decisions. It explores the emotional dynamics of spending, including the impact of 'retail therapy', and the differences between tightwads and spendthrifts in their shopping habits. Additionally, the chapter addresses the importance of financial arrangements in relationships and the long-term effects of financial stress on personal well-being.
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