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How to Make Value Pricing Work for You
Allan wise is very well known for that. I think his value base fees book came out in the eighties. A ran baker from the accounting space, i would say it was probably in the early eighties. Dale carnegie's book. There these, these some of the things that you need to do in a s interview with a prospect that you are going to ultimately value price. How do you differentiate yourself? Positioning is critical as well. So edi as not a land full of blind people writ no, not at all.