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The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #004: How To Find Influencers for Your Brand

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How to Choose the Best Video Content Creators

How do you actually pick like this person looks great based on quantitative metrics? Try to align the influencers. You're looking to represent your brand quantitatively with your customer data. So who is your customer? Let's look to that as much as we can as a North Star for what we want to look for quantify. But then again, after you do, you'll get a list that perfectly aligns with that relatively easily when you're using these tools we're recommending.

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