How to Set Up a Behavior Intelligence Team

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Kurt Schulte: We spend a lot of time talking about how to set up a nut unit. How do you look at an organization and say, here are the behaviors? He says people respect it, but they don't excite them in the same way as practitioners who know how hard it is. "The power of behavioral science in the application doesn't go away just because you don't call it explicitly behavioral science," he says.

What lies ahead for applied behavioral science? How can we learn from the massive growth in the field over the last 15 years? Our guest, Michael Hallsworth, has very recently published a manifesto on the future of behavioural science and we’re privileged to discuss this landmark publication with him on this episode.

Dr Michael Hallsworth PhD has been on the forefront of thought leadership and scholarship in behavioral science for many years. Having earned his PhD in Behavioural Economics from Imperial College in London, he has since spent most of his career working in either public policy or on corporate applications around the world. He is now the Managing Director, North America for the Behavioural Insights Team (BIT).

Stemming from the original Behavioural Insights Team formed at the heart of the UK government in 2010, BIT has grown into a global company, driving positive change in communities and organizations all across the world. Having grown international teams, demonstrated workable behavioral results and shaken up policies around the world, Michael felt it was a good time for BIT to reflect on how far they had come.

In the Manifesto for Applying Behavioural Science, Michael lays out 10 proposals that chart the path forward for behavioral science. We touch on these proposals in our discussion with Michael and the opportunities they present for the future.

* Behavioral science is a global field but unfortunately the spelling is not! In an effort to be diplomatic, we are using both spellings in the show notes!

Topics

(4:54) Why does behavioural science need a manifesto?

(7:18) What are some of the major themes?

(11:15) How Michael is flipping the prospective on scaling.

(16:37) Using behavioral science as a lens.

(21:33) Putting randomized controlled trials (RCTs) in their place.

(26:02) Choice infrastructure.

(30:25) The vulnerability of behavioral science to overconfidence.

(35:09) Reframing our language away from rational vs irrational behavior.

(39:25) Using algorithms to reduce inequities rather than exploit vulnerabilities.

(47:28) Grooving Session with Kurt and Tim on applying behavioral science.

Links

Manifesto for Applying Behavioural Science: https://www.bi.team/publications/a-manifesto-for-applying-behavioral-science/

Misconceptions about the Practice of Behavioral Public Policy: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4328659

EAST Model: https://www.bi.team/publications/east-four-simple-ways-to-apply-behavioural-insights/

Mindscape Framework: https://thedecisionlab.com/reference-guide/neuroscience/mindspace-framework

Ruth Schmidt, Zeya Chen, Veronica Paz Soldan (2022) Choice Posture, Architecture, and Infrastructure: Systemic Behavioral Design for Public Health Policy: https://www.sciencedirect.com/science/article/pii/S2405872622000661

Ruth Schmidt & Katelyn Stenger (2021). Behavioral brittleness: The case for strategic behavioral public policy: https://www.cambridge.org/core/journals/behavioural-public-policy/article/behavioral-brittleness-the-case-for-strategic-behavioral-public-policy/200D5BBC2947F7AB0CD4B4CD71B6A607

Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves