Alexandra: It's very hard to exit this mind set of problem solving and cause and effect thinking when it is everything around you. Alexandra: The power of talking about things in terms of purpose, rather than in terms of cause and effect, is that if you start the conversation from the beginning as saying, what is the purpose of what we are doing? Well, our purpose is to make things for merchants. At no point are we trying to solve entrapener ship. We are not trying to solve commerce. What we can do is make things. This is, i think, really when people ask, why does silican valley win and like, why do all these