Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

The Power of the Messenger

This chapter explores the significant influence that messengers have on how messages are received, detailing the differences between hard and soft characteristics of effective communicators. It emphasizes the complexity of trust, its dimensions, and suggests strategies for brands to enhance their credibility by acknowledging weaknesses. Additionally, the chapter discusses the importance of capturing attention in a distracting digital landscape and the role of surprise and familiarity in establishing trust with consumers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app