Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Exploring Optimism Bias and Biases Across Different Life Stages
Delve deep into the concept of optimism bias, its evolutionary benefits, and drawbacks. Discover how biases vary by age, including present bias, and how optimism bias changes throughout different life stages.
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