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Why the World Needs You to Make a Lot More Money with Derrick Kinney: An EOFire Classic from 2022

Entrepreneurs on Fire

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Building a Unique Selling Proposition through Community Engagement

This chapter examines how a financial advisor developed a unique selling proposition centered around a commitment to education and community. By highlighting personal stories of recognizing excellent teachers and students, it illustrates how this strategy attracted like-minded clients and fostered a strong sense of purpose.

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