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Evaluating Innovative Health Care Solutions for Obesity

Cold Call

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The Six Pillars of a Successful Technology Commercialization Model

Dino Ornishu is trying to commercialize his new way of dealing with obesity. But he didn't think through the six factors would the environment be in tune with his desires? The reimbursement was about $8,200 for 200 hours of work or about $40 per hour. He also built centers to which people came and they received these treatments. You needed a huge volume of customers to break even.

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