Are the Free Trials Making Money?

27% of your target account list are on a free trial. I would make no changes to the strategy. You can do some of the things that we talked about here, but I wouldn't stop doing this. If you're going after 3000 people for give or take and you're targeting 2.3 million, which is just terribly inefficient. It's way different to switch from your legacy tool and pay a shell out 300k for this new tool.