I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.

Topics Covered:

[00:01:01] Messaging vs. copywriting.
[00:04:11] Message market fit.
[00:11:55] Articulating Unique Value.
[00:15:18] Outstanding messaging examples.
[00:21:42] Messaging strategy and market fit.
[00:27:00] Positioning and key problems.
[00:29:11] What we hate about the industry.
[00:32:25] Voice of customer research.
[00:35:28] Customer value and transformation.
[00:39:23] Messaging map structure.
[00:43:06] Messaging strategy framework.
[00:47:18] Centralized hub for visual images.
[00:49:21] Centralized messaging framework.
[00:53:39] Finding the negative space.
[00:56:09] Elevator pitch research.
[01:00:15] Effective communication as a skill.
[01:03:35] Copywriting and LinkedIn.

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Rerun: #533 Hua Hsu (May 2023)

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