MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Your Early Stage Company Can Survive and Thrive -- Tyler Elliston // Right Side Up

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The Biggest Mistake Most Early Stage Founders Make

The biggest mistake is actually thinking that you have product market fit when you don't. Most early stage founders apply intense pressure to themselves, often from investors if they're venture backed. One of the common mistakes we see is going like too diversified in channel mix and trying to do everything instead of picking a few things that make a lot of sense.

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