Fintech Insider Podcast by 11:FS cover image

962. Insights: The UK’s fastest-growing fintech: in conversation with Richard Davies, CEO of Allica Bank

Fintech Insider Podcast by 11:FS

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Crafting a Distinct Brand Identity

This chapter explores a fintech company's journey in developing proprietary software and a unique branding strategy, emphasizing the importance of authenticity. The discussion highlights the creative process behind the adoption of an iconic orange bowler hat as a brand symbol that resonates with both employees and clients.

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