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Melissa Kwan @eWebinar. Bootstrapping a SaaS

saas.unbound

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The Importance of Customer Success and Retention

This chapter emphasizes the significance of investing in customer success and retention for driving long-term revenue in a SaaS company, highlighting strategies like quick responses, knowledgeable support, and intuitive onboarding. It also discusses the advantages of being a bootstrapped company and the focus on retargeting their own audience instead of ads.

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