Reactivation Beats Attraction

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You are a clinic owner and it feels a bit quiet right now. Then this episode is for you if you’ve caught yourself refreshing your diary, wondering whether you should run an offer, post more on social media, or questioning whether you’re doing something wrong. I want you to pause. Because quiet periods do not kill clinics. Panicked decisions do.

In this episode, I’m talking you off the ledge without sugarcoating it. I’m giving you clarity, perspective for this time of year, and practical actions so you can lead your clinic properly through this season.

Episode Summary 🎧
If your diary feels a bit gappy in December, you’re not failing and nothing has suddenly gone wrong. This happens every single year. We have seasons, school holidays, weather changes, travel, and people deprioritising appointments. The problem is what we do next.

When fear kicks in, logic disappears and that’s when clinic owners make expensive decisions like rushed discounts, messy offers, adding random services, and undermining team confidence. Quiet periods don’t create instability, they reveal what’s underneath, like weak systems, inconsistent marketing, poor retention, unclear numbers, or relying too heavily on new patients.

Key Takeaways ✅

• Quiet does not mean your clinic is failing, but panicked decisions can create long term problems.
• Busy periods can hide weak systems. Quiet periods expose what needs fixing.
• Stop making decisions from emotion and start with the data. Clarity kills panic.
• Do not rush into discounts, desperate offers, or adding new services. You do not need more ideas, you need better execution of the basics.
• Reactivation beats attraction. The fastest way to fill your clinic is often past patients who already know you.
• Retention fixes more diary issues than marketing ever will. The problem is usually conversion and continuity, not demand.
• Use quiet time as CEO time to review systems, improve scripts, train your team, and strengthen foundations.
• Christmas happens every year, so plan, forecast, and project for seasonal capacity changes instead of acting surprised by them.
• Calm leaders make strong decisions, and strong decisions compound over time.

Resources & Links 🔗

• Jane App UK: janeapp.co.uk
• Instagram: @janeappuk
• Book a demo or get in touch for support via their website

Thanks for listening! If you found this episode helpful, please subscribe and join me next time for more honest conversations to help you build a clinic and a life you love. 💙

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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