Luxury earnings, behind-the-scenes at Chinese factories, and the unexpected industries that tariffs are hitting hard
The Modern Retail Podcast
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Beauty Retail Resilience Amid Challenges
This chapter explores the resilience of the beauty retail market, focusing on Sephora's strategies amidst competitive pressures from online giants like Amazon. It introduces the 'Lipstick Index,' illustrating consumer behavior during economic downturns, and discusses trends in luxury goods, particularly the impact of social media on perceptions of authenticity and pricing. The chapter also addresses the rise of 'dupe culture' and its implications for traditional luxury brands, highlighting consumer skepticism towards high markups and authenticity in luxury marketing.
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