The Rise of eBay and the E-Commerce Revolution

This chapter explores the early evolution of eBay as it fostered a new marketplace for unique goods globally, spotlighting independent publications that supported small e-commerce merchants. It examines the tension between these sellers and corporate giants, alongside the rise of blogging as a disruptive media force. Additionally, the chapter discusses the significant challenges faced by eBay under CEO Devin Winnig's tenure, particularly around executive compensation and employee dissatisfaction amidst a changing corporate landscape.