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49 - [Rebroadcast] Creative Strategy — with Douglas Davis

The Futur with Chris Do

CHAPTER

Bridging Design and Business

This chapter explores the vital connection between creativity and business strategy, emphasizing the need for designers to understand business terminology and concepts. It discusses how knowledge of segmentation, brand positioning, and scenario analysis can enhance collaboration and creativity in design. The speakers highlight the importance of continuous learning and staying informed about industry trends to transform designers into strategic partners in their projects.

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