There's some pretty prominent anti-alcohol people now, aren't there? The CERN of which I think is anti-alcohol. There's some other big, well, Trump is anti- alcohol. Jack Busavic Is Jordan Peterson? Peterson? Yeah, I think I saw something about that. Barrington? Is Barrington anti-alcohol too? I know he's anti-weed. Joe Rogan, but Rogan drinks sometimes though, right? Is Joe Rogan anti-alcohol now or is that a reason change? But hey, his social media following is through the roof. And how in the world he's pulling this off, I got to give it to him.