Navigating Podcast Sponsorship and Marketing Strategies

It’s a simple promise in a land of broken ones: no booze, no added sugar, no nasties. Ghia, founded by a French former investment banker named Mélanie Masarin, has played the NA spirits game straight, and we find out so much about the brand in our interview. We hear about Mélanie’s journey from banking to working with brands like Dig Inn and Glossier to working in the world of spritz. It’s a fun talk!  

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MORE FROM MELANIE MASARIN:

• This Is My New Non-Alcoholic Go-to for Weeknights [Food & Wine]
• Ghia’s Mélanie Masarin Doesn’t Define Her Sobriety [The Cut]
• Pucci Skirts, Steak Knives, and Vintage Balenciaga [Glamour]