1min chapter

Raising Health cover image

Going to Market in Healthcare: B2C2B

Raising Health

CHAPTER

Maven's R.O.I.

Maven CEO Kate Schulte: "Your value prop has to fall into one, two or three of those things" She says it's really about storytelling first and foremost people, organizations. People buy with their hearts and rationalize with their brand, she adds. 'If you can do all three, that's the sweet spot'

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