Strategic Expansion in Smaller Markets

Can a fashion brand grow without paid marketing? Lager 157 proves it’s possible. In this Global Retail Leaders episode, Top Retail Expert Alexis chats with Hannah, Chairperson of Lager 157, about how the Swedish brand is scaling across the Nordics and beyond with slow fashion, zero waste, and an authentic approach to retail. 🔹 Key Topics & Timestamps: [00:00] Welcome to RETHINK Retail – A Global Retail Leaders Episode [01:10] Hannah’s journey and Lager 157’s origins [03:25] The slow fashion movement and why it works [07:40] Lager 157’s no-waste, efficiency-first model [12:15] Why they refuse to spend on paid ads [16:50] Expansion into Germany and future markets [21:30] Sustainability and the future of retail Join the GRL community at www.globalretailleaders.com