4min chapter

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Christian Madsbjerg on Why “Design Thinking” Is Bogus

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CHAPTER

What Do You Miss Most About the Hiring Process?

When you stepped away from red, what was that transition like? What I miss most is the talent development. The hiring process in a company rooted in observing the world in human behavior requires a really certain kind of person. It's often people that are drifters. They've tried one thing and it didn't work. And then they try to find a place where they can be observers. So instead of asking how do we optimize our retail channel, they think about what is shopping? Really, what is it?"

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