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#49: The 'Messy Middle' Of The Sales Cycle - Featuring Mark Fershteyn

gtmPRO

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Navigating the Complex Sales Landscape

This chapter explores the intricacies of managing a sales process with multiple representatives and varying practices. It emphasizes the necessity of aligning sales strategies with buyer decision-making and the significance of utilizing AI and tailored approaches to enhance seller-buyer relationships. Furthermore, the conversation highlights the role of champions and the importance of understanding diverse stakeholders to successfully navigate the complexities of the sales cycle.

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