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Don't Beat Yourself Up, It's the Most Natural Thing in the World
The fear is caused by the thing in the moment. Steve Jobs says, imagine your death and Jeff Bezos has his regret minimization framework. What we found out was it's not like people were like, yes, I totally needed to have the bigger car or the, you know, the bigger house Or whatever they risked for. It was inner fulfillment and meaning and whatever spoke to them. And that was what we saw.