
Boeing vs Airbus - The Max Controversy | 7
Business Wars
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The Boeing 737: Origins and Challenges
This chapter explores the inception of the Boeing 737 as a short-haul aircraft designed for regional airports, emphasizing its cost-efficiency features. It traces the competitive dynamics with Airbus, focusing on the shifts in the aviation market and the impact of strategic decisions made by key airlines. The discussion highlights significant moments that shaped the rivalry between Boeing and Airbus, particularly American Airlines' 2011 decision to favor Airbus A320s over the 737.
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