138: Building Trust By Answering Questions (w/ Marcus Sheridan)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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The Lack of Communication Skills in the B2B Sales World
The lack of communication skills that markets is seeing within the B2B sales world. How often do you review the content that the web team is producing? And how much do you integrate that into the process? That's one area where I wanted to take this so we'll kind of free flow now I've got work. It feels like this is a really obvious place. You start at the bottom of the funnel with with your content period, it's just no question about it.
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