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i do believe, like i lways hoad, a kind of a 30 30 30 rule of thumb. You try to do 30 % established voices, like academics, existing experts, 30 % kind of indiar, emerging voices, and then 30 %, like ideas, like what you don't know that you don'tknow. The opposite side is believe or know, it's not that hard. To me, it's the quality and how do you pull it off? And there's a lot of different indicatorsof that like this goes back to that builder maker, bare metal kind of insight.