Do You Think Tik Tok Is a Rival to Google and Facebook?

Tik tak is the number one source of webside traffic, at least in the united states. Google regained their top lead or something yesterday. So what i'm hearing you say is that tik tok is a rival and these big platforms like google and facebook understand this. And therefore maybe we to consider, if we're geting diminushing returns on some of the other platforms, this might be a new opportunity where you can potentially lower your costs.