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Sal price edo fedmart and then price club, which he starts later. That's cosco. Cosco was a merger of cosco in seattle in the northwest with price club. No one has done discounting. Two major components. One is big loss leadership. The other is we make it up on volume. Decide that you're only going to mark things up 25 % instead of forty five%. This hadn't really been proven yet. And there's another component what you're saying, which is sam's original lesson of you actually make more profit dollars selling items at a dollar than you do at one 20. You sell three times as many y but there's also the
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