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Benchmark’s Eric Vishria on Going Zero to $100M ARR in 12 Months, Archetypes of Top AI Founders, Why Storytelling is a Superpower, How Benchmark Makes New Investments

The Peel with Turner Novak

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Navigating Switching Costs in CRM and Search Engines

This chapter explores the concept of switching costs associated with CRM software and search engines, particularly through examples like Salesforce and Google. It also examines how product quality and user experience influenced Google's dominance in the market and the evolution of online advertising.

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