Why ASMR works and its theory

Rosie sits down with Jojo, one of the most beloved ASMR creators online, to explore how a childhood tingling sensation turned into a decade-long career helping millions relax and fall asleep. Jojo shares the origins of his soothing style, the fear he overcame when posting his first video in high school, and how everyday objects — from apples to erasers — become tools for calm. Stay until the end for a special ASMR experience created just for the Headspace audience.

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