A lot of people, successful people and in general, most people know that it's a good thing to say no. The question is how? So the big idea behind the book is the way in which you communicate your refusal. Empowered refusal is a super skill of being able to say no in a way that's effective. And what effective essentially means is that you are able to communicate a no response while maintaining your relationship with the other person and securing your reputation.

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