Is There an Opportunity in Sports With Social Media?

"I don't envy Commissioner Silver sitting on that particular. I issue, but we then had to persuade the players," he said. "It didn't take too much to say to them that when you're on social media, you have to treat it as though you were standing outside the locker room on a television camera." The whole kneeling thing, part of the reason I was surprised that there was a slow response from the NFL on it was there was like this light up from the universe. And it's like there's an opportunity. That's something that as an operating model is important for sports' teams and their fans".