Mastering Organizational Branding on LinkedIn with Roy Abdo
HR Mixtape
00:00
Importance of Aligning External Branding with Internal Culture
This chapter emphasizes the significance of aligning external branding with internal company culture for employees to become brand ambassadors on social media. It discusses showcasing organizational culture to attract potential employees and the need to tailor messages for Gen Z and millennials on platforms like LinkedIn. The chapter also highlights the balance between showcasing company culture and products/services on LinkedIn to engage both clients and talent effectively.
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Transcript
