2min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

Building Longevity Into Your Brand

"Brand should outlive you and i, right? We could be a steward of a brand an appointed time, but if we're doing our job correctly, it's going to be there after we're gone," says Butdy Maters. "You need that foundation", adds Vi Sawsome. 'It's easy things us to say because we like, as marketaly like now, t the bright, shiny thing gets exciting'

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