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Building Longevity Into Your Brand
"Brand should outlive you and i, right? We could be a steward of a brand an appointed time, but if we're doing our job correctly, it's going to be there after we're gone," says Butdy Maters. "You need that foundation", adds Vi Sawsome. 'It's easy things us to say because we like, as marketaly like now, t the bright, shiny thing gets exciting'