Stop Chasing The Outcome and Start Understanding The Objective
The Win Rate Podcast with Andy Paul
00:00
Navigating AI's Impact on B2B Sales
This chapter explores the dual role of AI in the sales process, emphasizing the balance between automation and the human touch crucial for effective customer engagement. It addresses the challenges sales professionals face in adapting to shifting buyer dynamics while highlighting the need for meaningful conversations over mere transactional outcomes. Ultimately, the discussion underscores the importance of fostering genuine connections and leveraging AI to enhance, rather than replace, human interactions in the sales landscape.
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