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18: The Emotional Cost of Entrepreneurship

Money Feels

CHAPTER

How Do You Choose Which Type of Business You Should Start?

When I was doing my MBA in finance, I worked for the startup incubator in Calgary where we were helping early stage startups secure capital or create their market plans. A lot of people had great ideas, but they were really struggling to come up with money. Banks aren't that eager to lend you money if you're not in that kind of network. If you can't do a friends and family round because you don't have wealthy friends and family, you're kind of pooped.

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