356 - The One Thing Scientists are Sure Will Give You Better Creative Results
Creative Pep Talk
00:00
The Give and Take Space
The four stages of the creative process are reciprocal space, deep space, safe space and give and take space. Reciprocal space is a place in between start and finish, where you're doing a kind of soft launch or publish a bata. The key to this is testing the material by getting it out in front of real people so that you can measure its value.
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