218 - Bedtime Stories for Business Owners - Part 1
The Ultimate Entrepreneur
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How to Create Contingent Marketing
I did 23 million dollars worth of training in one six months period, teaching people how to use what i did to create contingent marketing. You can get control of tangible and intangible assets, names, endorsements, rites, books, ip reapplication of something to a different market. A dry cleaner in chicago who used my stuff and was just killed it. I had an attorney, as still does it in los angeles, who is really mas bal at marketing trust and estates. But he only wanted to do los angeles. He took all his methodology, all his ip and he sold the usage of it to attorneys in 50 different states. And we charged 25 grand a year to use his
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