How to Succeed as a Consultant

The idea is just name the target audience, describe the single problem quite specifically and then give you a recommendation in a very clearly structured and somewhat limited fashion. If people like my stuff, they will follow. I don't have to tell them. So let's try and apply that to your posting or encourage people to try it. And then, yeah, the one message that is crucial, really, because, yeah. Just hit hard on one topic, one question, really. Then, yeah, provide value around that, right? I hate the value provision. I'm just saying generate the right kind of value and optimize it.