With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.
Tune in to learn:
- Michael’s take on the current state of PR and marketing (2:45)
- About ways that CMOs can source innovation (10:30)
- If the CMO position is becoming obsolete (24:50)
- About Michael’s marketing journey and his love of language (37:15)
Mentions:
- Keith Weed, Former CMO, Unilever
- Jawad Bisbis, Global VP Marketing & Partnerships, Ball Corporation
- Mohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern University
- Todd Kaplan, Chief Marketing Officer, Pepsi
- “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle
- “Ogilvy on Advertising” by David Ogilvy
- “Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt
- “Thinking, Fast and Slow” by Daniel Kahneman
- “The Human Stain: A Novel” by Philip Roth
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