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201 - How to make content that goes viral — with Brendan Kane

The Futur with Chris Do

CHAPTER

Mastering Viral Storytelling

This chapter examines the intricate techniques of conceptual design in advertising and storytelling, emphasizing the need to disrupt expectations. It discusses how misdirection and strategic tension can create memorable viewer experiences, particularly in viral content. The conversation highlights differences between audience engagement on platforms like TikTok and YouTube, along with practical strategies for effective narrative creation.

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