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#143 Andrew Wilkinson: Building an Empire
The Knowledge Project with Shane Parrish
You Want Memetic Desire
CNN's Richard Quest talks about the idea of 'memetic desire' He says people want things they don't actually want, but because other people do. The more complex form would be if you're in a social group where those who are all into wine or comedians and theyall want a netflick special. Whatever the people you surround yourself with end up wanting as well. But what's fascinating about it is that most people don't intrinsically actually want those thing.
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