Product Led Marketing

Every product led company tries to think about this in two separate funnels, because they build it around two separate teams. What you don't incentivise is doing what's best for the buyer. In a p l g motion, the free trial or the free product is a part of the journey of an enterprise customer becoming an enterprise customer. It's not one or the other, it's both. I would love to get our last agenda item in a strategys to develop business acumen. What do you say we tackle that? And then may be get in a few final questions.