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14min chapter
KiwiCo: Sandra Oh Lin
How I Built This with Guy Raz
Craft Projects to Business
In this chapter, Sandra discusses how her craft projects for kids gained popularity and her decision to turn them into a business. She sought feedback and conducted focus groups, eventually bringing on a co-founder and technical co-founder. They describe their goal of designing and delivering hands-on projects to kids through a direct-to-consumer e-commerce experience.
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