3min chapter

Marketing Against The Grain cover image

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

Marketing Against The Grain

CHAPTER

Adobe's Leverage in Image Creation

Adobe has the leverage if you ask me because they have both visual image editing, like a visual user experience and they've integrated a text based natural language user experience where mid journey is just natural language. And so I think the net of it for me is like, this is Adobe's race to lose. If Adobe can continue to innovate the way that it looks like they've been innovating with Firefly, then they've been the de facto platform for creatives. So they have all these users, they can get better feedback loops and data than anybody else. And then they're going to go and they'll win.

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