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50 - Brand vs. Demand | Demand Gen Live S1 x23

GTM Live

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Is Theire Diminishing Return on Engagement With Posts?

"I've a desire to just understand the platform from a personal page, levelled deeper than anybody else," he says. "The end in mind is when enterprise companies wake up and realize that they're not going to be able to publish a press release on this a a couple o times a month about their new product or a case study with a link" 'You reach diminishing returns when quantity far takes over quality, and therefore engagement goes down, and the whole building can fall right? It's like it's actually a cycle downward'

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